The Benefits of Using Social Media to Market Your Property

There’s no denying that social media has taken the world by storm. Created with a fundamental purpose to ‘connect’, the power of these platforms is largely defined by (and reliant on) our fascination with technology and our ability to reach a vast network of any one, at any time, and in any place.

Let’s think about that for a moment;

If social connection is at the heart of social media, what better way to connect with your potential people – your consumers, customers and buyers – than in an online marketplace purely designed to help you reach them?

No matter the industry, the art of selling on social media is far beyond a novel concept. But don’t get us wrong – becoming a digital salesman in 150 characters or less is most definitely an art form, with benefits as far-reaching as the Internet.

So what about in real estate? When it comes to selling houses, more and more homeowners and homebuyers are found online. 2017 statistics show that more than 12 million Australians are logging on to Facebook every day, which certainly cements its spot as a dominant social media platform.

This statistic shows the number of Facebook users in Australia as of January 2017, by age group. As of that time, there were about 4.08 million Australians aged between 25 and 34 who used Facebook.

Of this figure, the most active age group with 4.08 million users are those aged between 25-34 years old, which, similarly, is also the median age for Australian homebuyers today. According to the Commbank Connected Future Report, “the average age of the Australian first home buyer (FHB) is 32 years old; an age that, while having remained stable for the past two decades (despite an annual property price growth of 7.7% each year) has prolonged life-milestones such as marrying, starting a family, and buying a house.

So where does social media come into all of this, and why does it matter? Well, if the people who are going to be buying your home are the largest and most active demographic in an online space, you, too, need to be there to shine a spotlight on your property in centre stage.

Selling Your Home: Top 3 Benefits of Social Media Marketing

1.      Reach

Social media reach is all about power to the people. While more traditional forms of marketing are still essential in your campaign to go from selling to sold, the ultimate difference is that social media can offer an unprecedented ability to reach a maximum number of people – anytime, and anywhere. To put this into perspective, consider your own social media followers; if each of them were to like, comment on, or share your post, how many more potential buyers would you engage with?

2.      Targeted Marketing

When executed correctly, your property will be advertised in ‘real-time’ to the exact audience you’re looking to target; that is, the people most likely to be interested in buying your home (and if not precisely them, then their friends!) Target marketing allows us to create a ‘buyer’s persona’ for your property – quite literally pinpointing their demographic, interests, behaviours and more – using the technology and trends available to appeal to the right people at the right time.

3.      Word of Mouth = World of Mouth

How often do we hear the words, “Oh a friend told me about…” or, “I head about this incredible place…” It’s human nature to trust each other’s good judgement, especially when it comes to something as important as buying a home. By choosing to sell your property with a reputable company you’re not only securing social media presence, but also the exposure to an entire network that comes along with a trusted brand. Your success is our success, and it’s in both of our interests to ensure your property is backed by one of the most powerful forms of marketing there is.

To hear our success stories or have a chat with our Marketing Team direct, give us a call on (08) 9328 3866. Our in-house strategists are passionate about showcasing the very best of the Perth property market, and look forward to creating a campaign especially for you.


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